In 1999, Wolff Olins asked Miles Newlyn to help rebrand Britain’s Tate Gallery. The commission included the creation of a custom typeface that could perform well in a wide range of settings—from the branding of one of the world’s most prominent art institutions down to the price of a cup of coffee listed in its cafeteria. Newlyn created a modern design that was unique yet sufficiently natural so as not to detract from the visually-arresting art adorning the institution’s walls.
Custom type solutions for the long haul
While the details may vary, the goal remains the same: to craft a tailored solution to solve a specific design problem.